The Pick N Pay brand has invested to the youth of the country through football by sponsoring the Primary Schools’ Football Development Programme. This sponsorship is in a form football material to the value of E300 000.00. These materials include soccer kits and balls that will be used by the participating schools during this football development programme.
According to Prakash Parsad from Pick n Pay, this sponsorship is part of their brand’s promotional initiative that will run for 7 weeks. “As part of our promotion, the Pick n Pay brand decided to partner with the National Football Association of Swaziland (NFAS), in developing football more especially at grassroots level”, he said. It is expected that a total of 42 primary schools along the Mbabane- Manzini corridor will participate in a 2-day competition which will be played on the 2nd and 9th June 2018 at the Somhlolo National Stadium and Mavuso Sports Centre respectively. This partnership between the National Football Association of Swaziland and Pick n Pay in as far as this football development programme is concerned, is a pilot as the aim is for it to be implemented country-wide in condition that this initial one is a success.
As a result of this investment by Pick n Pay, the NFAS has expressed its excitement about this football development programme. “The NFAS is very much exited this football development programme as it enhances the football association’s effort in developing the sport in the country”, said the President of the NFAS; Senator Adam Mthethwa.