“Regardless of the COVID-19 pandemic, we decided to sponsor football and we are committing ourselves to continue sponsoring in the future”, said the Chief Executive Officer of Eswatini MTN, Mr. Wandile Mtshali. This was during the official launch of the 2020/21 MTN Premier League that was held at the Royal Swazi Sun Convention Centre in Ezulwini. This year’s edition is worth E6 Million and is the last share of the 3-year sponsorship deal between MTN Eswatini and the Premier League of Eswatini. “We are proud to sponsor the 2020/21 elite football season with E6 Million as part of the E18 Million sponsorship that started 33 years ago”, Mtshali said.
The CEO also stated that it is vital for the football family to protect the MTN brand as the games are being implemented. “It is important for us as a brand and sponsor that the brand is protected. The rules and regulations must be followed”, Mtshali said. He also expressed MTN’s confidence in seeing football growing due to the solid leadership within the football structures and also acknowledged government’s leadership in providing a conducive environment for the execution of business and the implementation of sports in the country. Due to the outbreak of COVID-1q9 pandemic, football fans will not be able to go to the stadiums and watch their respective teams. “Due to the COVID-19 pandemic, football fans can follow the live action through the MTN’s digital platform known as the yello club”, Mtshali said. The MTN Premier League matches will be streamed live on this platform as from this coming weekend.